Happy 2012! I have been AWOL but am now back again 🙂 Here’s my first 2012 review on Benefit’s They’re Real! Mascara.
I remembered seeing the ad for this via the Interwebs and found it rather cute, albeit a little weird. Cue buxom chick with obviously fake implants, hooked up to a lie detector test and gazing at you with luscious lashes. Yes, I geddit, you can have fake boobies but your lashes are obviously real, right? Something to that effect?
Anyway that’s not the point. The point is, is this mascara worth your $$$?
Benefit’s They’re Real! is the first mascara I’ve ever purchased. All my mascaras are GWPs and I have heaps of these tiny tubes so I don’t bother buying mascara. But I really felt suckered into getting this because of all the promises and great reviews. Take a gander:
Number psychology is a powerful tool. Put numbers and percentages on your product packaging and voila! You’ll get believers.
The numbers on the box say:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
- 100% saw long-wearing results
My camera was refusing to macro focus so I took a picture of the wand on the box instead. Google search will show you the wand as well. When I first took it out I was like “WOAH mass weapon of destruction”. The wand is spiky with a mace-like tip (no kidding on the mace. It really is a spiky ball tip) and it took me a while to like it because the spikes kept poking my lash lines. The easiest way for me to review this is to look back at Benefit’s stats and compare my experiences against their 90+%.
- Did I see dramatic length and volume? Length yes, but not volume. When I see the word dramatic, I really want va-va-voom gloopy volume. My lashes were lengthened considerably but the voluminizing effect wasn’t as dramatic as I hoped it would be. No juicy fat thick lashes here, just slightly fuller.
- Base to tip curl? Not really. But the formula definitely curled better than my other mascaras.
- Visible lift? Kinda? It wasn’t spectacular. But when I curled my lashes, I got better lift and curl with this mascara compared to other brands that I’m currently using.
- Long-wearing? Definitely.
- Other comments: The formula is just right for layering. I put on about 4 layers for kicks and there was barely any clumping.
I bought this online via a group spree at USD22.00, which is roughly RM68.20 at the current exchange rate. Definitely cheaper than purchasing at the counters.
I think Benefit got the formula right for this mascara – barely any clumping, quick-drying and it stayed on my lashes rather than straying to my lids (my mascara does that sometimes). The wand did separate out my lashes much better than the traditional wands we have but it will take some time to get used to such a giant spike of a wand. As we are in Malaysia, RM68.20 can be considered a good buy for a so-called ‘higher-end’ brand so I’m a little on the fence on whether it’s worth your money. If you’re spending more than that on your mascaras, then I say yes, go for the Benefit They’re Real online purchase. OTC purchases are around RM80+ or so and I think that’s unreasonable. If you have a drugstore brand that you’re very happy with then stick to it because you’re probably not missing out a lot.
Of course my opinions would be different if we had it here at RM22 (like the US) or even RM50. It would be something I wouldn’t mind getting. But as with all purchases, one must exercise some caution and not overly spend :).